THE FUTURE.
AND A FIRE
IN OUR GUT.
Protecting our business means protecting our planet first. We can’t have one without the other – and, call us greedy, but we really want them both. As nature is our inspiration, we focus our efforts on keeping it calm and wild in the following ways…
RESPONSIBLY.
By using natural fibres such as merino, hemp and organic cotton, alongside our recycled tech fabrics, we’ve got your back (and front, and legs and arms) with responsibly sourced materials fit for years of adventuring.
AND CLEANLINESS
WITHIN OUR
SUPPLY CHAIN
SERIOUSLY.
Sure, we like to escape the crowds and talk to trees. But we care deeply about humans, too. Our code of conduct ensures all the people in our supply chain are treated well, paid properly and have a safe spot to work. And we take time to chat face-to-face with our factories – when we can get the trees to hush, that is.
To ensure we’re living up to this claim, we joined an ecosystem of likeminded organisations, working hard so we all can wear our B-Corp certification merit badges with pride.
POSITIVE
POSITIVE
The only thing we want to put into the air is our hair out the window (and a bit of morning breath, because we’re human). So we work with external experts - Green Story and Climate Neutral - to measure, offset and reduce our carbon emissions. To make us wildly, fondly, completely carbon neutral.
The only thing we want to put into the air is our hair out the window (and a bit of morning breath, because we’re human). So we work with external experts - Green Story and Climate Neutral - to measure, offset and reduce our carbon emissions. To make us wildly, fondly, completely carbon neutral.
We partner with Green Story to track our carbon footprint through the entire manufacturing process from farm to factory to freight.
Once we tally up the carbon emissions generated, we fund projects that remove those emissions through reforestation, solar farming and social initiatives.
ESPECIALLY WHEN IT COMES TO TREES.
We are always trying harder to leave no trace; to keep our hands out of the planet’s soup (or something). But until we can get products to you without emitting any carbon at all, we’ll keep planting trees. One tree – hundreds of leaves – for every product purchased. And Eden Reforestation Projects makes sure they start growing at the right place, at the right time, in the right way.
KITILIGINI, KENYA
North of Nairobi’s capital city, the village of Kijabe stands on the edge of the Great Rift Valley. It is known for its dry steep terrain and Afromontane forests. This unique forest in Kenya is home to many pastoral communities who rely on the local ecosystem to sustain themselves and the economy.
Due to deforestation events related primarily to charcoal harvesting, the land is highly degraded. Our project partners, Eden, use multiple methods of reforestation, including farmer-managed natural regeneration (FMNR) to help restore the area.
Through the employment of local villagers and the planting of native trees, Eden’s Kenyan team work to restore their environment while lifting local communities out of extreme poverty
With good business, we can do good things for the future. By 2025, we aim to:
The fire in our gut won’t burn out like Sunday night campsite. It’s a roaring commitment to keep pushing hard for the good of the planet. Watch as we continue to update our goals and progress, as we deepen our contribution.