SUSTAINABILITY

Faith in the future. And a fire in our gut.

Protecting our business means protecting our planet first. We can’t have one without the other – and, call us greedy, but we really want them both. As nature is our inspiration, we focus our efforts on keeping it calm and wild by:

Choosing materials responsibly.

By using natural fibres such as hemp, organic cotton and recycled fabrics, we’re helping you connect with nature before you’ve even stepped out the door.

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HEMP

Hemp is breathable and soft. Plus it’s good at removing carbon dioxide from the air and keeping its impact lower than a drunken game of limbo. 

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ORGANIC COTTON

Organic cotton is gentle on your bod, and doesn’t put chemicals or pesticides into the soil. And while its non-organic sibling takes pretty long showers, the organic kind is much better with water. 

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RECYCLED FABRICS

Recycled fabrics keep waste out of landfill, reduce demand for petroleum-based raw materials, and limit contamination of the air, soil and water. What a little workhorse.

Taking the ethics and cleanliness within our supply chain seriously.

Sure, we like to escape the crowds and talk to trees. But we care deeply about humans, too. 

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CODE OF CONDUCT

Our code of conduct ensures all the people in our supply chain are treated well, paid properly and have a safe spot to work. 

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FACE TO FACE CONNECTION

We take time to chat face-to-face with our factories – when we can get the trees to hush that is. (Blabber mouths.)

Putting our money where our feet are.

We foster responsible partnerships, so we can all do better by our planet.

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CLIMATE NEUTRAL

We are fully carbon neutral. The only footprint here, folks, is the one our hiking boots leave in the dirt. We offset the rest, with Climate Neutral.

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1% FOR THE PLANET

We donate 1% of revenue to the preservation and restoration of the natural environment. While we still have the chance.

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EDEN PROJECTS

We plant trees with Eden Projects. 10 of them planted for every product you buy – to keep the planet happy and make sure the trees are always there to catch our jokes.

Aiming higher with our goals – to the stars and back.

With good business, we can do good things for the future. 

2025 GOALS

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EMBRACE CIRCULARITY

Close the loop, ensuring everything we make can keep going ‘round and ‘round through repairs, resales and recycling.

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CHAMPION RESPONSIBLE MAKERS

Ensure all makers are environmentally certified, ethical, transparent and the kind of people we’d love to share a campfire with.

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1 MILLION TREES

Grow our own forest. Our goal is to plant 1 million trees by 2025. Wild, huh? Good. That’s just how we like it.

The fire in our gut won’t burn out like Sunday night campsite. It’s a roaring commitment to keep pushing hard for the good of the planet. Watch as we continue to update our goals and progress, as we deepen our contribution.