THE FUTURE.
AND A FIRE
IN OUR GUT.
Protecting our business means protecting our planet first. We can’t have one without the other – and, call us greedy, but we really want them both. As nature is our inspiration, we focus our efforts on keeping it calm and wild by:
RESPONSIBLY.
By using natural fibres such as hemp, organic cotton and recycled fabrics, we’re helping you connect with nature before you’ve even stepped out the door.
FIBRES
COTTON
AND CLEANLINESS
WITHIN OUR SUPPLY
CHAIN SERIOUSLY.
Sure, we like to escape the crowds and talk to trees. But we care deeply about humans, too. Our code of conduct ensures all the people in our supply chain are treated well, paid properly and have a safe spot to work. And we take time to chat face-to-face with our factories – when we can get the trees to hush, that is.
We foster responsible partnerships, to ensure we are doing what’s best for our planet and the people that inhabit it.
POSITIVE
POSITIVE
The only thing we want to put into the air is our hair out the window (and a bit of morning breath, because we’re human). So we work with external experts - Green Story and Climate Neutral - to measure, offset and reduce our carbon emissions. To make us wildly, fondly, completely carbon neutral.
The only thing we want to put into the air is our hair out the window (and a bit of morning breath, because we’re human). So we work with external experts - Green Story and Climate Neutral - to measure, offset and reduce our carbon emissions. To make us wildly, fondly, completely carbon neutral.
We partner with Green Story to track our carbon footprint through the entire manufacturing process from farm to factory to freight.
Once we tally up the carbon emissions generated, we fund projects that remove those emissions through reforestation, solar farming and social initiatives.
ABOUT THE PROJECT:
Nestled between the Coorong National Park and Lake Albert in South Australia, this project protects one of the last pockets of bush and wetlands in the region.
UN SOCIAL DEVELOPMENT GOALS:
#13 CLIMATE ACTION: Climate change is a global challenge that affects everyone, everywhere.
#15 LIFE ON LAND: Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss.
#17 PARTNERSHIPS FOR THE GOALS: Revitalize the global. partnership for sustainable development.
AT A GLANCE:
- A mix of coastal shrublands and saline swamplands provide strategic habitat for iconic native wildlife
- Native plants for revegetation are supplied by the local nursery at Raukkan Aboriginal Community
PROJECT BENEFITS:
- 200 ha of strategic habitat protected
- 5 job opportunities created for Indigenous Ngarrindjeri Australians
ABOUT REFORESTATION:
These projects protect and restore forests which sequester carbon and help biodiversity to thrive. One mature tree in a forest sequesters around ~20kg of carbon every year.
HOW IT WORKS:
- EcoAustralia is a stapled product that blends carbon credits with biodiversity protection
- Each EcoAustralia™ credit combines 1 Australian Biodiversity Unit (ABU) with a 1 ton carbon credit
- Each ABU represents 1.5 m2 of government-accredited habitat protection
- Carbon credits for EcoAustralia™ are sourced from high quality international emission reduction projects certified by the Gold Standard
PROOF OF CARBON ACCOUNTING:
To ensure transparency, our partners at Green Story Carbon Registry tracks issuance and retirement of carbon credits for all projects on the Green Story offset platform.
ABOUT THE PROJECT:
Improves access to safe and clean water in rural areas of Rwanda by repairing and maintaining existing boreholes.
UN SOCIAL DEVELOPMENT GOALS:
#1 NO POVERTY: Economic growth must be inlcusive to provide sustainable jobs and promote equality.
#6 CLEAN WATER AND SANITISATION: Clean, accesible water for all is an essential part of the world we want to live in.
#15 LIFE ON LAND: Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss.
AT A GLANCE:
- Provides 50 million litres of clean water
- 125,000 tons of CO2 displaced
- 85,000 tons of wood saved
PROJECT BENEFITS:
- Pressure on surrounding forests is reduced due to less wood needed for boiling water
- CO2 is displaced from a reduced need to burn wood
- 68,000 people are benefitting from the project through improved livelihoods in communities
- Health risks are mitigated from better sanitary conditions
- Especially impacts the livelihood of women and children
ABOUT OUR SOCIAL PROJECTS:
These projects support communities by improving quality of life and stimulating economic development. This is achieved through initiatives like improved household technologies and access to everyday necessities like clean drinking water.
HOW IT WORKS:
- Project developer funds the necessary tools and infrastructure to maintain the existing boreholes
- Maintenance of the boreholes provides neccesary clean water for community members, eliminating the need to walk far distances to source fresh water, or the need to burn fuel or wood to boil water
- This reduces the strain of responsibilities for women and improves sanitary conditions, reducing any health strains on the community
PROOF OF CARBON ACCOUNTING:
To ensure transparency, our partners at Green Story Carbon Registry tracks issuance and retirement of carbon credits for all projects on the Green Story offset platform.
ABOUT THE PROJECT:
North of Nairobi's capital city, the village of Kijabe, stands on the edge of the Great Rift Valley. It is known for its dry steep terrain and Afromontane forests. Eden Reforestation Projects are working with local communities to restore forests on a massive scale, thereby creating jobs, protecting ecosystems and helping mitigate climate change.
UN SOCIAL DEVELOPMENT GOALS:
#13 CLIMATE ACTION: Climate change is a global challenge that affects everyone, everywhere.
#15 LIFE ON LAND: Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss.
#17 PARTNERSHIPS FOR THE GOALS: Revitalize the global. partnership for sustainable development.
AT A GLANCE:
- Every tree planted sequesters carbon once matured
PROJECT BENEFITS:
- Trees are a natural carbon sink, sequestering carbon once they've matured
- Planting trees indigenous to their region promotes and protects biodiversity
- Additional agro-forestry growth provides sustainable income for local communities
ABOUT REFORESTATION:
These projects protect and restore forests which sequester carbon and help biodiversity to thrive. One mature tree in a forest sequesters around ~20kg of carbon every year.
HOW IT WORKS:
- We partner with Eden reforestation projects to plant tress on your behalf
- Eden Reforestation participates in community partnerships around the world to plant the trees you're funding
- Once planted, the trees begin to thrive and mature and become and begin to sequester carbon from the atmosphere
- The community partnership provides specific agro-foresty crops for the local communities to use as a source of sustainable income and a boost for the local economy
PROOF OF CARBON ACCOUNTING:
To ensure transparency, our partners at Green Story Carbon Registry tracks issuance and retirement of carbon credits for all projects on the Green Story offset platform.
ABOUT THE PROJECT:
A solar energy project in Rajasthan that generates clean and renewable electricity. It is composed of 3 power plants, with a total installed capacity of 400 Megawatts.
UN SOCIAL DEVELOPMENT GOALS:
#7 AFFORDABLE AND CLEAN ENERGY: Energy is essential to nearly every major change and opportunity
#8 DECENT WORK AND ECONOMIC GROWTH: Sustainable economic growth will require socieitie to create the conditions to have quality jobs
#13 CLIMATE ACTION: Climate change is a global challenge that affects everyone, everywhere
AT A GLANCE:
- Replaces coal fired thermal energy sources reducing ~694,471 tons of C02 per year
- Supports supplemental initiatives that uplift the community and protect the environment
PROJECT BENEFITS:
- Reduces greenhouse gas emissions by eliminating the need for coal fired thermal energy sources
- Generates 732,874 MWh/year of clean renewable energy
- Supports rural electrification projects covering almost 3000 villages in the region
- Currently funds 12 local schools providing them with upgraded infrastructure and basic amenities
ABOUT OUR RENEWABLE PROJECTS:
These projects create the infrastructure needed to generate renewable energy harnessed from natural resources like the sun or wind. Once these sources are in place, they become a permanent source of clean energy.
HOW IT WORKS:
- Project developer funds and installs solar panels, a renewable energy source that generates electricity
- The electricity is sold to the state energy grid, displacing the need for energy generated by coal fired thermal power sources
- Greenhouse gases are reduced, the grid becomes cleaner, and offsets are sold to continue developing the project and supporting the community
PROOF OF CARBON ACCOUNTING:
To ensure transparency, our partners at Green Story Carbon Registry tracks issuance and retirement of carbon credits for all projects on the Green Story offset platform.
ESPECIALLY WHEN IT COMES TO TREES.
We are always trying harder to leave no trace; to keep our hands out of the planet’s soup (or something). But until we can get products to you without emitting any carbon at all, we’ll keep planting trees. One tree – hundreds of leaves – for every product purchased. And Eden Reforestation Projects makes sure they start growing at the right place, at the right time, in the right way.
KITILIGINI, KENYA
North of Nairobi’s capital city, the village of Kijabe stands on the edge of the Great Rift Valley. It is known for its dry steep terrain and Afromontane forests. This unique forest in Kenya is home to many pastoral communities who rely on the local ecosystem to sustain themselves and the economy.
Due to deforestation events related primarily to charcoal harvesting, the land is highly degraded. Our project partners, Eden, use multiple methods of reforestation, including farmer-managed natural regeneration (FMNR) to help restore the area.
Through the employment of local villagers and the planting of native trees, Eden’s Kenyan team work to restore their environment while lifting local communities out of extreme poverty
With good business, we can do good things for the future. By 2025, we aim to:
The fire in our gut won’t burn out like Sunday night campsite. It’s a roaring commitment to keep pushing hard for the good of the planet. Watch as we continue to update our goals and progress, as we deepen our contribution.