Our design mantra is simple: before we ask you to use it, we take the time to test and refine it first. From first sketch to final execution, every Zorali product must check all of the following boxes…

#1: It must meet specific needs in the outdoor community

Every product starts with a problem we’ve experienced ourselves — whether it’s clunky to use, uncomfy to wear, or lacking versatility. We take pride in Zorali gear being intuitive to use, downright comfy, and 100% fit for purpose. If it doesn’t help make outdoors time more enjoyable, it doesn’t get made.

#2: It’s made to do more, in more places

Every piece is designed to be functional, multipurpose, and adaptable — whether you’re hiking through rain, road-tripping the coast, or setting up camp in the high country. One piece, multiple scenarios, many stories to tell.

#3: It’s built from better materials

Around 95% of our range is made from organic or recycled fibres — because durability and sustainability should go hand in hand. All of our Australian Merino wool is Woolmark® certified, and measures up to the Responsible Wool Standard.

#4: It stands up to testing. Then retesting. Then we test it again.

Before it’s yours, it’s ours. We live in this gear — on trails, in tents, and around campfires (even at work). What can we say? As outdoor-lovers ourselves, this gives us endless excuses to get out there. And while we are, if any item doesn’t hold up, it doesn’t make the cut.

#5: It’s made to last (and love)

Good gear should support years of meaningful time in nature — not just one season. We build with longevity in mind, for every adventure ahead. Durable, multi-seasonal, multi-use gear that you grab wherever you’re headed, and whenever the journey calls.

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Get to know Cam and Elise

Co-Founders of Zorali, outdoor enthusiasts, and big believers in nature’s power to restore.

Q: What inspired you to start Zorali?

Cam: It began as a shared passion — camping, hiking, surfing, just slowing down in nature. But we noticed how overwhelming and uninviting outdoor gear could be. So we set out to do things differently — to create high-quality gear with a considered approach to style and function. Gear that looks good, feels good, and makes getting outside simpler and more inspiring for everybody.

Q: What does nature mean to you?

Elise: It’s where I go to reset. Whether it’s hiking through fern-covered trails, sleeping under the stars, or jumping into a clear mountain stream — nature always brings me home to myself. It gives you space to breathe, to reflect, to play. That’s the experience we want to help others find through Zorali.

Q: What’s your favourite way to spend time outside?

Cam: Long hikes with no reception. Pushing myself and sleeping somewhere wild — it’s the ultimate reset.

Elise: Slow mornings in the outdoors — heading out for a swim in the ocean or a clear mountain stream, then making coffee at camp.

Q: What’s something people might not know about your journey?

Cam: Zorali actually started after I had to let go of a previous surf brand I founded. We got sued by a major Californian energy drink company — seriously! That experience cracked me open and gave us the space to ask: What do we really want to build? The answer was Zorali. You can watch the full story in our documentary, Further Together, on YouTube.

Elise: We’ve built this together from the ground up. I design gear I’d actually want to wear — pieces that are functional but still feel like you. It’s been full of challenges and surprises, but also deep joy and connection.

Q: How do you want people to feel when they wear Zorali?

Elise: Empowered. Like they belong out there — just as they are.

Cam: Free. Recharged. Reconnected to what matters most.

Zorali actually means fearless and full of life — and that’s exactly what we want people to feel when they step outside wearing it.

Q: What’s next for Zorali?

Cam: Growing our community, continuing to develop sustainable, technical gear — always with our mission to renew the human spirit through time spent in nature front of mind.

Elise: We’re dreaming up events and camp hat help people reconnect with themselves and the planet. It feels like we're only just getting started. It's super exciting to wake up everyday and continue to build this brand and community which we believe in.