The only thing we want to put into the air is our hair out the window (and a bit of morning breath, because we’re human). So we work with Climate Neutral to measure, offset and reduce our carbon emissions. To make us wildly, fondly, completely carbon neutral. Here's the ins and outs, below:
What’s the 10 second explanation for what the label stands for?
The Climate Neutral Certified label says "we're a brand that is taking immediate and rigorous climate action." Brands with the label measure and offset all of the emissions it takes to run their business, produce products or services, and deliver them to customers. All certified brands are also working to reduce their carbon footprint.
What parts of the business are certified? Are Zorali's products?
Our entire "cradle to customer" brand-level operations are covered, including all upstream product emissions, shipping emissions, and corporate overhead emissions such as business travel, and utilities at the office. The only thing not included is emissions from use and disposal of our products.
Where can I learn more about Zorali's certification?
Every brand is certified based on the Climate Neutral Standards - you can read about all of the gory detail there.
Is the certification a legitimate response to the challenge of climate change?
Reversing climate change is an all-hands challenge, and Climate Neutral help scompanies and consumers play a critical role. A small fraction of companies know what their carbon footprints look like. Even fewer are actually investing to eliminate them. Climate Neutral is built for one reason — climate impact. They're set up as a nonprofit and growing to achieve their mission as efficiently as possible.
How long is Zorali's certification valid? Is it a one-time thing?
Certifications are valid for up to one year before a brand needs to re-certify. A brand certifying for 2020 emissions will become certified in early 2021. Annual recertification ensures that brands remain focused on reducing their carbon emissions, and stay current with removing/offsetting the carbon emissions they generate. Zorali was among the first group of brands to be certified in 2020 and has achieved re-certification again in 2021.
Are carbon credits / carbon offsets real?
If selected carefully, carbon credits do indeed provide real climate benefits by increasing removal of carbon from the atmosphere and speeding the transition to zero carbon energy sources. There are many different types of projects and many choices for buyers. Climate Neutral's carbon credit standards are written to guide brands in the offsetting process, and reflect the input of a group of independent external advisors.
Should companies rely on carbon offsets?
There is quite simply no way for companies to accelerate their journey to immediate climate neutral or net-zero emissions without relying on carbon offsets in the near term. Unfortunately, the trend on global emissions is far from where it needs to be. Every company and consumer should be doing as much as they can, and carbon offsets are an effective way to do that while we work on broader systems change.
What does climate positive or carbon negative mean?
No one has standardised the definition of these terms, but they generally mean the same thing: that a company's (or country's) net impact on the climate is better than neutral — not only does it clean up its emissions, but it also goes further to clean up extra emissions.