Protecting our business means protecting our planet first. We can’t have one without the other – and, call us greedy, but we really want them both. As nature is our inspiration, we focus our efforts on keeping it calm and wild by:
By using natural fibres such as hemp, organic cotton and recycled fabrics, we’re helping you connect with nature before you’ve even stepped out the door.
Hemp is breathable and soft. Plus it’s good at removing carbon dioxide from the air and keeping its impact lower than a drunken game of limbo.
Organic cotton is gentle on your bod, and doesn’t put chemicals or pesticides into the soil. And while its non-organic sibling takes pretty long showers, the organic kind is much better with water.
Recycled fabrics keep waste out of landfill, reduce demand for petroleum-based raw materials, and limit contamination of the air, soil and water. What a little workhorse.
Sure, we like to escape the crowds and talk to trees. But we care deeply about humans, too.
Our code of conduct ensures all the people in our supply chain are treated well, paid properly and have a safe spot to work.
We take time to chat face-to-face with our factories – when we can get the trees to hush that is. (Blabber mouths.)
We foster responsible partnerships, so we can all do better by our planet.
We are proudly B Corp Certified. Ensuring high standards of social and environmental performance, accountability and transparency.
We are fully carbon neutral. The only footprint here, folks, is the one our hiking boots leave in the dirt. We offset the rest, with Climate Neutral.
We donate 1% of revenue to the preservation and restoration of the natural environment. While we still have the chance.
We plant trees with Eden Projects. 10 of them planted for every product you buy – to keep the planet happy and make sure the trees are always there to catch our jokes.
With good business, we can do good things for the future.
2025 GOALS
Close the loop, ensuring everything we make can keep going ‘round and ‘round through repairs, resales and recycling.
Ensure all makers are environmentally certified, ethical, transparent and the kind of people we’d love to share a campfire with.
Grow our own forest. Our goal is to plant 10 million trees by 2025. Wild, huh? Good. That’s just how we like it.
The fire in our gut won’t burn out like Sunday night campsite. It’s a roaring commitment to keep pushing hard for the good of the planet. Watch as we continue to update our goals and progress, as we deepen our contribution.
